Wexler’s craft cocktails
Branding | Advertising
CHALLENGE:
In an already saturated market, create a canned cocktail brand that stands apart from the competition and exudes the feeling of your favorite refined cocktail bar.
APPROACH:
By providing an easy on-the-go canned cocktail with low sugar ingredients as delicious as traditional cocktails, Wexler's brings the delights of a classy cocktail bar to you.
TIMELINE: 10 Weeks
ROLES + SKILLS: Thumbnailing, Illustration, Branding, Package Design, Advertising, Motion
TOOLS: Illustrator, Fresco, Dimensions, After Effects, Photoshop
PROJECT TYPE: Solo
Moodboard
4 stages of exploration
PHASE 1: Thumbnailing
PHASE 2: Top 3
PHASE 3: Cohesion
PHASE 4: Refinement and Hi Fidelity
